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Taiwan's Food Export Champion Expands Worldwide Footprint

2024/06/11 | By Andrew Hsu | YING XUAN ZHUANG INTERNATIONAL CO., LTD.

From June 22 to 29 this year, Ying Xuan Zhuang will participate in Food Taipei 2024 at booth number K0023.
From June 22 to 29 this year, Ying Xuan Zhuang will participate in Food Taipei 2024 at booth number K0023.

Ying Xuan Zhuang International Co., Ltd., a premier Taiwanese food distributor and exporter, proudly represents over 20 brands and offers more than 500 products. Their extensive range includes instant noodles, pasta, tea, beverages, liquor, candies, pastries, biscuits, snacks, and frozen foods, all of which are marketed to more than 30 countries worldwide.

To promote Taiwan's food brands globally, Ying Xuan Zhuang has been actively expanding its presence into independent foreign supermarkets, food wholesalers, and chain stores. Simultaneously, the company provides competitive pricing and a wide range of customized services to upstream manufacturers.

Ying Xuan Zhuang's clientele spans Hong Kong, Macau, Canada, Australia, New Zealand, the United States, the Philippines, Russia, Vietnam, Malaysia, and other countries. Notably, the company is deeply involved in food distribution and wholesale in Hong Kong and Macau. With years of experience in the Taiwanese food market, it has established a solid foundation in these local markets. Ying Xuan Zhuang has successfully penetrated major supermarkets and mass merchandisers in the region, including Wellcome, 7-Eleven, Parknshop, Youpin 360, and San Miu Supermarket Limited. Additionally, the company has expanded into e-commerce platforms such as HKTVMALL and Jiarunda catering e-commerce.

In addition, Ying Xuan Zhuang has established influential channels in various countries. In Australia, the company's products are available in Asian grocery stores and mainstream supermarkets such as Woolworths, Coles, Costco, Aldi, and IGA. In the Philippines, their products are found in JAPAN HOME department stores, while in Malaysia, they are sold in both organic and general stores. In New Zealand, Ying Xuan Zhuang supplies Chinese supermarkets, and in Canada, they serve 80% of the Chinese supermarkets on the West Coast. In the United States, their products are available in mini-marts across the Hawaiian Islands.

Food hygiene and safety are core values at Ying Xuan Zhuang. The company has achieved several international certifications, including Halal certification, TÜV Rheinland, Free Sale Certificate (FSC), and SGS.

From June 22 to 29 this year, Ying Xuan Zhuang will participate in Food Taipei 2024 at booth number K0023. Visitors are welcome to attend and experience the event.