Merida Industry Co., Ltd.

Variety of bicycles, woman's bikes

Merida Industry Co., Ltd., one of Taiwan's top two assembled-bicycle makers and a famous brand in the international bike market, has newly launched a new and attractive woman's road bike model, the Road Juliet, an ultra sleek and stylish Women's road bike with an alloy frame and carbon forks.

The company began pushing the Juliet series high-level woman's bike in 2004 and all the bike models in the series have been enjoying high sales growth. This year, Merida plans to unveil three woman's mountain bikes, two woman's road bikes, and two woman's city bikes, all featuring major advantages of Juliet series, such as low-step, lightweight, comfortable riding, etc. The new models are expected to further expand Merida's sales of medium- to high-end bikes and upgrade its share of woman's bike market.

Merida was founded in 1972 by chairman Ike Tseng, then a young and talented metal/machinery engineer, to engage in the development and production of high-level bicycles. Ever since, the firm has been committed to producing innovative bike models to better server global bike riders.

The bicycling fever has been heating up around the world thanks to the carbon-reduction consciousness and health-care concerns. Merida, as a major player in the industry, constantly utilizes all the available resources to publiclize the benefits of cycling worldwide by organizing various events and activities. The firm welcomes you to join the pleasant world of bicycling regardless of the age, gender and status. (QL)

Merida Industry Co., Ltd.

E-mail: bicycle@merida.com.tw

Website: www.merida.com.tw