ZOW is the exclusive and concentrated trading platform for national and international suppliers to the furniture industry and interior design. Precisely when the furniture industry is placing its orders, the exhibitors at Bad Salzuflen will be showing the ZOW trade audience new products, materials as well as process ideas for furniture production ━ at the heart of Europe`s largest furniture cluster, East Westphalia-Lippe. The region is one of the most important supplier hubs for the international furniture industry: it not only produces 40% of all supplied parts manufactured in Germany but also earns 30% of Germany`s total turnover in furniture. ZOW benefits from its immediate proximity to this centre and its stakeholders from industry, associations and higher learning institutes. From here, it is possible to tap directly into Germany`s lucrative furniture market.
No other B2B show format provides this comprehensive overall picture of supplier product innovations as early and as compactly as ZOW does. Each February it is the segment`s first relevant industrial event. This is why it attracts key national and international decision-makers from the furniture industry and the world of furniture and interior design. Company owners as well as members of top management form part of ZOW`s primary visitor groups.
ZOW`s clearly structured concept ensures short distances and provides a forum for direct dialogue among market players. What`s more, ZOW also points the way for furniture products of the future: This is where tomorrow`s big issues in furniture-making and interior design, such as RFID wireless technology and material-optimised product solutions in lightweight construction, find a professional platform. And last but not least, huge importance is attached to service at ZOW: Admission, parking, shuttle bus, as well as the exhibitor directory are all free to the exhibition`s trade visitors.
