Invention and Innovation Make Chuang Hsiang Products Better than the Competition

Ever since its establishment in 1990, the ISO 9001-certified Chuang Hsiang Technology Co. has been setting new standards for the automotive mirror sector with unmatched design, development, and innovation capabilities.

Chuang Hsiang was the first company in Taiwan to develop LED mirror covers which can serve as stylish, eye-catching direct replacements for the original equipment. These innovative products feature LED signal lights and even foot lamps that illuminate the ground when the car door is opened.

New functions and attractive styling are only part of the appeal of Chuang Hsiang products. The firm insists that its mission is to provide only high-quality, top-notch products to buyers around the world; all of its products, therefore, have to pass stringent weather-resistance tests and be certified to almost all international quality and safety standards such as E-mark, ECE, EEC, SAE, and CCC.

Another of the company's strong competitive advantages lies in the comprehensive range of its products. An in-house tooling department helps with the constant development and introduction of newer and better products; the firm's catalogue is filled with more than 100 models of mirror covers alone, most of them developed for specific car models so as to achieve the best match.

Current development efforts are focused mainly on products for popular Japanese and Korean cars, but orders for mirror covers for certain European and American models are welcome as well.

The growing tendency of automakers to use LED mirror covers as standard equipment naturally compresses the space in which suppliers like Chuang Hsiang have to survive. For this reason the company strives to make its products more stylish and give them more functions than the original-equipment (OE) covers. Chuang Hsiang is actually targeting the high-level upgrade sector in industrially advanced areas such as Japan and Central and Western Europe.

One innovative function is an internal mechanism that can convert a side mirror's folding control from manual to electrical. Another example is a new daytime running light specifically developed to be integrated with the styling of a car's front bumper, adding far more visual integrity and sophisticated feel than the usual running lights can offer.

Chuang Hsiang has full confidence that its team of talented experts, each with more than 20 years of experience and know-how in automotive mirrors, can adequately fulfill the role of innovator or inventor. The company is also confident that few newcomers will be able to catch up with it in the high end of the market because of the high threshold of innovation capability, precision, and styling design required.